Wednesday 30 November 2022

Tech: Crypto influencers under fire

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10 THINGS IN TECH

Happy Wednesday, readers! Jordan Parker Erb here, reporting to you from New York.

Today, we've got a look at what happens when influencers promote a business that eventually comes crashing down around them. In the case of finance influencers who hyped up FTX and BlockFi to their subscribers, the result is a lot of unhappy, skeptical former fans.

It's yet another layer in the already messy crypto meltdown unfolding right now. We break it all down below. 

Let's get started.  


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Money getting shredded

1. As prominent crypto platforms topple, financial influencers face anger and skepticism. BlockFi has filed for Chapter 11 bankruptcy. FTX is dealing with the fallout of a spectacular implosion. Now, the finance influencers who promoted these companies on social media are feeling the heat

  • On YouTube, financial influencers have built loyal followings by sharing financial advice and actively promoting companies like FTX and BlockFi. As the companies crumble, those influencers are facing skepticism and backlash from fans.
  • Fans are calling out creators for not addressing the crypto chaos fast enough. Some of crypto influencer Andrei Jikh's 2 million subscribers are demanding more accountability, leaving dozens of comments under his most recent Instagram post calling him a "scammer."
  • Crypto firms worked with dozens of celebrities and influencers on paid partnerships; FTX, for example, poured millions of dollars into deals with star athletes like Tom Brady and the MLB.

Read the full story here.


In other news:

City landscape with purple streetlights.

2. Why are the streetlights turning purple? In cities across the globe, LED streetlights, for apparently no reason, have been going violet. It's a visual cue that we might need to rethink how we build the future, writes Adam Rogers. Inside the Great Purpling, a phenomenon that may just be a fluke — or a warning of the chaos to come.

3. A glitch cost some Amazon advertisers hundreds of thousands of dollars on Black Friday. Advertisers say that Amazon's ad tool showed that they were spending half of what they actually were, while others underspent and missed out on sales goals. Now, ad buyers want that money back from Amazon, but aren't sure if they'll get it

4.  Elon Musk has fired so many Twitter workers by mistake that HR created an "accidental termination" category to re-onboard employees. According to a person familiar with the matter, several employees also mistakenly lost access to their work badges, internal Slack, or got locked out of their computers altogether. Read the full story. 

5. A ghostwriter explains how he makes $14,000 a month on Fiverr. For about five hours of work a day, this 32-year-old makes thousands of dollars writing memoirs, articles, and books for other people. He shares how he got started.

6. Tech CEOs battling Apple's 30% App Store fee got unexpected backup: Elon Musk. As Musk goes to battle with Apple, developers and CEOs at companies like Epic Games and Spotify may have more ammo in their ongoing frustrations with App Store fees. However, while Musk is new to this particular fight, history suggests he probably won't make a difference.

7. These foodtech power players are revolutionizing how restaurants operate and deliver. Rising labor and commodity costs put a squeeze on restaurants this year, forcing them to adopt new technologies to survive. Insider identified some of the companies helping restaurants do just that — meet 29 of the hottest foodtech startups here.

8. Apple's App store has become an imitation of its former self.Apple used to carefully curate its App store, helping developers gain visibility and customers find what they needed, writes Michael Gartenberg. These days, ads have become intrusive and knock-off apps are cluttering up the user experience. Why that's not good for iPhone users or developers.


Odds and ends:

The GMC Hummer EV (top left), Rivian R1T (top right), and Ford F-150 Lightning.

9. An Insider reporter tested every electric pickup truck on the market. Tim Levin has driven the Rivian R1T,  F-150 Lightning, and the Hummer EV, and learned all about their highs, lows, and special features. Out of all three, here's which one he'd buy.

10. Here's how to keep Facebook Messenger spam from reaching you. Tired of spammy messages trying to sell you something or send you to other websites? You can change your settings to reject most or all spam messages automatically. We explain how.


What we're watching today:


Keep updated with the latest tech news throughout your day by checking out The Refresh from Insider, a dynamic audio news brief from the Insider newsroom. Listen here.


Curated by Jordan Parker Erb in New York. (Feedback or tips? Email jerb@insider.com or tweet @jordanparkererb.) Edited by Hallam Bullock (tweet @hallam_bullock) in London.

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Tuesday 29 November 2022

Tech: Musk wages war on Apple

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10 THINGS IN TECH

Hello there, tech fans. Writing to you from New York, I'm Jordan Parker Erb. We've officially entered the purgatory between Thanksgiving and the rest of the holiday season, where it can feel like no real work gets done.

Some studies have shown that productivity slumps in the weeks between Thanksgiving and Christmas, so if you're feeling particularly demotivated, you're probably not alone.

To help you through the productivity slog, we've got all kinds of tech stories that will fascinate and educate (and, perhaps, help you procrastinate). From Elon Musk's war with Apple to the rise and fall of a pharmacy startup, it's a packed edition.

Let's get started.  


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Elon Musk Tim Cook

1. Elon Musk is going to war with Apple. The world's wealthiest man slammed the world's biggest tech company, questioning if Apple "hates free speech" and suggesting that it's threatening Twitter's presence in the App Store. A look at what we know:

  • Musk accused Apple of censorship and monopolistic practices in a series of tweets, claiming that the company "mostly stopped" advertising on Twitter and questioning whether Apple and its CEO Tim Cook "hate free speech in America." 
  • Musk also knocked the 30% fee that Apple takes from most sales through the company's App Store, tweeting a meme of a highway sign with two options: "Pay 30%" or "go to war," with a car choosing the "go to war" path. The tweet was later removed. 
  • Smaller companies have previously slammed Apple's 30% App Store fee, which is the subject of an ongoing legal battle between Apple and "Fortnite" video game maker Epic Games. 
  • This isn't the first time Musk has sparred with Cook. According to a book, Cook swore at Musk after he asked to be the CEO of Apple.

Inside Musk's feud with Apple.


In other news:

CEO of Snap Inc. Evan Spiegel presents at the livestreamed Snap Partner Summit 2022 on April 28, 2022.

2. Snap employees must work in the office at least four days a week next year. The company is ending its pandemic-era "remote first" policy, according to plans announced during co-founder and CEO Evan Spiegel's weekly chat with employees. Everything we know so far.

3. VCs shared which AI and big-data startups are worth watching. Insider spoke with more than 20 investors in the space to hear their real thoughts on some of the buzziest AI and data startups, including which are edging out the competition and which are ripe for acquisition. Here's what they told us.

4. Want to WFH? These are the best companies for workers' flexibility. According to career site Indeed, tech companies Intuit, Google, and Apple offer the most flexibility in terms of where and when employees are expected to work. See the other companies leading the work-life-balance charge.

5. Medly wanted to disrupt the pharmacy industry. Instead, it grew faster than it could handle, leaving patients in the dark. Company insiders and documents say the startup had a plan for a national reach — but not enough cash to support it. Now, half its staff have been laid off, and many patients have been left unable to get their medications. Inside the pharmacy startup's rise and fall.

6. "I was pro-Musk but it didn't save me." Ikuhiro Ihara, an engineer at Twitter, was fired from the night before Thanksgiving. The firing shocked Ihara, who supported Musk's "Twitter 2.0" vision of "hardcore" working — but he said he doesn't hold a grudge against Musk. Here's what else the former Twitter employee said.

7. Execs at Netflix, HBO, Hulu, and more offer their advice for getting ahead. We asked 20 of the entertainment industry's rising stars to share their best career advice. From obsessing over your passions to being the spokesperson for your own achievements, here's what they told us.

8. What's on your bedside table? If you're Elon Musk, the answer appears to be two replica guns, four empty cans of caffeine-free Coke, and a picture of George Washington. In a bizarre tweet, the new Twitter owner posted what he said was a photo of his nightstand. We explain each of the objects in the photo.


Odds and ends:

iPhone 14

9. An Insider reporter shares seven reasons she'll never buy an iPhone. Android smartphones may never be as "cool" as Apple's, Grace Dean writes, but she doesn't care. From their price to "batterygate," here's why she won't join the iPhone club

10. December is coming. That means new shows on Netflix. New movies like "Glass Onion: A Knives Out Mystery" and seasons of "Emily in Paris" will be arriving, but some shows will be removed, like "A Clockwork Orange" and all the "Men in Black" films. Everything coming to — and leaving — Netflix next month.


What we're watching today:


Keep updated with the latest tech news throughout your day by checking out The Refresh from Insider, a dynamic audio news brief from the Insider newsroom. Listen here.


Curated by Jordan Parker Erb in New York. (Feedback or tips? Email jerb@insider.com or tweet @jordanparkererb.) Edited by Hallam Bullock (tweet @hallam_bullock) in London.

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Monday 28 November 2022

Tech: Microsoft's $20 billion ad plan

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10 THINGS IN TECH

Happy Cyber Monday, folks! I'm your host, Jordan Parker Erb. If you're not already shopped out from Black Friday, we've got a guide to today's biggest deals from across the internet. 

Before we get to that, though, let's talk about Microsoft. As the ad industry braces itself for what's sure to be a challenging 2023, we're taking a look at what Microsoft will need to do to achieve its ambitious goal of doubling its advertising business to $20 billion.

Ready? Let's get into it.


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Microsoft logo on a building1. Microsoft plans to grow its advertising business to $20 billion. In an interview with Insider, Microsoft Ads chief Rob Wilk shared plans to double the size of the company's ad business. Consultants say that if successful, Microsoft could one day be "a big four size" global ad player.

  • Microsoft faces a big challenge, though. A gloomy economic outlook has slowed growth at advertising stalwarts like Meta and Google, and it continues to face intense competition from TikTok, Amazon, and Apple.
  • Plus, 2023 doesn't look like it will offer any respite: privacy-focused regulations will greatly impact ad targeting and measurement for adtech companies in the coming year.
  • To be successful, ad insiders say Microsoft Advertising must bundle all of its properties, including Bing search, Xbox, MSN, and hundreds of other websites that use Xandr, the firm it acquired from AT&T, to sell digital ads. 
  • Were Microsoft to reach $20 billion in ad revenue, it would overtake Chinese tech and media giant Tencent to become the sixth-largest digital ad seller worldwide, based on Insider Intelligence's estimates.

How Microsoft can double its ad revenue.


In other news:

Insider Reviews Best Cyber Monday Deals 2022 collage, including a Nintendo Switch – OLED Model, Apple AirPods Pro, Nike Waffle Trainer 2 SE and a KitchenAid Mixer

2. We have your guide to the best Cyber Monday deals. Some of the best sales are on streaming services, including a Peacock subscription for 80% off, and a Hulu subscription for 55% off. Check out more than 100 hot deals.

3. Elon Musk hired one of the fake Twitter quitters who posed as a laid-off engineer. Daniel Francis, one part of the duo that pretended to be laid-off engineers — an antic that added to the chaos of Musk's first day as Twitter's owner — is now actually employed by the company. How he got the job.

4. Where'd Sam Bankman-Fried's money go? At his peak, the FTX founder's net worth was $26 billion, a sum he spent on properties, political donations, funding sports teams, and more. Now, lawyers say "the emperor had no clothes." Here's where the money went.

5. A software engineer shares the worst things about his job. Gyasi Calhoun, a front-end software engineer and developer at Twilio, said there's perks to the job, but that the industry can be stressful. From pressure to code outside of work to developing an addiction to success, here are the downsides of software engineering.

6. Elon Musk belongs to an exclusive Hollywood club that forbids members from taking pictures. Members of the San Vicente Bungalows face penalties for being on their phones, and guests are required to place opaque stickers over their phone cameras when visiting the club. Everything we know about haven for Hollywood A-listers.

7. How much does Spotify pay its talent? Data analyzed by Insider shows that the streamer offers as much as $370,000 in base salary to top talent and is hiring for dozens of roles. See how much you could be earning for jobs in engineering, advertising, and other departments at Spotify.

8. Alphabet's DeepMind has put a hiring freeze on new interns. One applicant tweeted that his interview was canceled an hour before it was supposed to start. What we know so far.


Odds and ends:

The Rimac Nevera.

9. Check out the $2.1 million Rimac Nevera electric supercar. An Insider writer tested out the glamorous EV — and said it felt like piloting an ultra-luxury rocket. Read the full review here.

10. Doorbell camera owners share unbelievable footage. As the cameras become more popular, users have taken to social media to show what they've caught on tape, like strangers trying to get into their home or catching a Halloween-candy thief. Ten times a doorbell camera saved the day — or kept us awake at night.


What we're watching today:


Keep updated with the latest tech news throughout your day by checking out The Refresh from Insider, a dynamic audio news brief from the Insider newsroom. Listen here.


Curated by Jordan Parker Erb in New York. (Feedback or tips? Email jerb@insider.com or tweet @jordanparkererb.) Edited by Hallam Bullock (tweet @hallam_bullock) in London.

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IT'S CHRIIISTMAS 🎄

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IT'S CHRIIISTMAS
That means one thing. Food coma. So, with the spirit of indulgence in mind, we've lined up the ultimate gift.

For a limited time* only we are offering a £50 gift voucher for £25 to redeem off any food hall kitchen. You don't need to be Ebenezer Scrooge to work out that means double the amount of food. Call it a Christmas no brainer. 

T&C's apply.
*Available to order until midnight Monday 28 Nov
Redeemable from Dec 26 2022 - Feb 12 2023
Excludes Plaza Khao Gaeng & Sushi Kamon's Omakase Experience 
ARCADE LATE
Arcade is made for partying and, for silly season, we're dialling it up a notch and throwing the after party too. 

Every Wednesday-Friday from November 30-December 16, London's best DJs will keep the decks spinning 'til 2am. The main food hall will flip into a dance floor whilst the bar serves up party cocktails, sharing drinks, and beer towers. 

The line up includes James Fernandez (Arlo Parks), Ollie Rant, Rama, Jorge Montiel and more. View the full line up here

Drop in on the night or book a table until 1am for a late-night refuel.
MICHELLE + SAM'S GUIDE TO THE PERFECT TACO
Known as antojitos ('little cravings'), tacos are Mexico's streetside snacks. In search of the answer to what makes the perfect taco, we spoke to founders of 'London's best tacos' Michelle Salazar de la Rochaand Sam Napier, who gave us their secrets to nailing these anytime snacks.

Foundation. Good tortillas are essential. "They are what carries the taco; whether its a corn or corn or flour tortilla, it needs to be fresh and warm," says Michelle. Mexa uses corn tortillas; a southern Mexican favourite, to lay the foundations for their toppings.

Assembly. A fatty cut of meat is loaded on top. Marinated, grilled, braised or spit roasted, then finely sliced to soak up the flavours. Mexa's menu boasts suadero (confit brisket) and carnitas (confit pork). A fresh 'jardin' (garnish) of sharp veg is crucial, typically in the form of onion, coriander, pico de gallo salsa.

Finish. With spicy, tangy salsa like salsa verde and a squeeze of lime for good measure. Get your perfect taco fix at Mexa .
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